Our Privacy Principles

Here is a list of the key points in our Privacy Policy:

  • Recipes that you post to PlateZero are public and shopping lists are private.

  • PlateZero is the custodian of data stored on behalf of users that use the PlateZero service. We don't own User data. You own the data.

  • Privacy is related to security and confidentiality. They are important to us and we have built our product and company on taking them seriously.

PlateZero Privacy Policy

Updated: June 1, 2019

This privacy policy is here to help you understand what information we collect on https://platezero.com, how we use it, and what choices you have. When we talk about PlateZero in this policy, we are talking about the PlateZero.com service offered by Virtyx Technologies, Inc., the company.

The following policy describes the information we collect and receive with being a User of PlateZero.

We collect different kinds of information. Some of it is personally identifiable and some is non-identifying or aggregated. Here are the types of information we collect or receive:

  • Account information. When you create an account on PlateZero, we collect your email address (as the primary owner), your user name that appears in your account, and password.

  • Profile information. The only information we require to create your PlateZero account is an email address and password. Optional information you can enter into your profile includes information such as your first and last name, what you do, and your phone number. Any information you add to your profile is visible to other people in your account as described on your profile management page.

  • Billing information. If you purchase a premium version of PlateZero, our third party payment processors will collect and store your billing address and credit card information.

  • Log data. When you use PlateZero, our servers automatically record information, including information that your browser sends whenever you visit a website or your mobile app sends when you're using it. This log data may include your Internet Protocol address, the address of the web page you visited before coming to PlateZero, your browser type and settings, the date and time of your request, information about your browser configuration and plug-ins, language preferences, and cookie data. Log data does not contain message content and is not routinely deleted.

  • Device information. In addition to log data, we may also collect information about the device you're using PlateZero on, including what type of device it is, what operating system you're using, device settings, unique device identifiers, and crash data. Whether we collect some or all of this information often depends on what type of device you're using and its settings.

  • PlateZero usage information. This is information about how many recipes you store and share with other Users of PlateZero. Usage information may change and we will update the privacy policy to reflect the changes.

  • In the event we store your sensitive personal information we take reasonable steps to protect the data.

  • Information from partners or other 3rd parties. PlateZero may receive information from partners or others that we could use to make our own information better or more useful. This might be aggregate level information about the performance of external network and application providers

Our Cookie Policy

PlateZero uses cookies, or similar technologies like single-pixel gifs and web beacons, to record log data. We use both session-based and persistent cookies.

Cookies are small text files sent by us to your computer and from your computer to us, each time you visit our website. They are unique to your PlateZero account or your browser. Session-based cookies last only while your browser is open and are automatically deleted when you close your browser. Persistent cookies last until you or your browser delete them or until they expire.

Some cookies are associated with your PlateZero account and personal information in order to remember that you are logged in. Other cookies are not tied to your PlateZero account but are unique and allow us to do site analytics and customization, among other similar things. If you access PlateZero through your browser, you can manage your cookie settings there but if you disable all cookies you may not be able to use PlateZero. PlateZero sets and accesses our own cookies on our company-owned domains. In addition, we may use 3rd parties like Google Analytics for website analytics. You may opt-out of third party cookies from Google Analytics on their respective websites. We do not currently recognize or respond to browser-initiated Do Not Track signals as there is no consistent industry standard for compliance.

How we use your information

We use your information for the following:

  • Providing the PlateZero service. We use information you provide to authenticate you, to catalogue and store information on recipes, ingredients, and related information. We use the account information, user names, passwords, and information you provide to authenticate and authorize PlateZero to access and report on status and use of the service.

  • Understanding and improving our products. To make the product better we have to understand how users are using it. We collect usage data and use it many different ways to improve our products, including research. We may use and share with others as needed to improve our services aggregated and de-identified data that is no longer tied to a PlateZero user.

  • Investigating and preventing bad stuff from happening. We work hard to keep PlateZero secure and to prevent abuse and fraud.

  • Communicating with you

    • Solving your problems and responding to your requests. If you contact us with a problem or question, we will use your information to respond to that request and address your problems or concerns.

    • In-product communications. We may use the information you provide to contact you. For example, if, after, a few weeks of using PlateZero we notice that you are have not uploaded recipes we may contact you to help you in this process.

    • Email messages. We may send you service and administrative emails, such as when we notice that you are nearing use limits. We may also contact you to inform you about changes in our services, our service offerings and important service related notices, such as changes to this policy or security and fraud notices. These messages are considered part of the service and you may not opt-out of them. In addition, we sometimes send emails to PlateZero users about new product features or other news about PlateZero. You can opt-out of these at any time.

Your choices

When you use PlateZero you have control over a number of things with respect to your own privacy and choices about how your content is visible to others or not.

Choices for Users

  • As a User you may deactivate the account at any point. Deactivation of an account disables your access to the associated account.

Other Choices

  • The browser you use may provide you with the ability to control cookies or other types of local data storage.

  • Your mobile device may provide you with choices around how and whether location or other data is shared with us.

  • PlateZero does not control these choices, or default settings, which are offered by makers of your browser or mobile device.

Sharing and Disclosure

There are times when related content and other user information may be shared by PlateZero. This section discusses only how PlateZero may share user information.. PlateZero may share information:

  • With consent, to comply with legal process, or to protect Virtyx/PlateZero and our users. When we have your consent or if we believe that disclosure is reasonably necessary to comply with a law, regulation or legal request; to protect the safety, rights, or property of the public, any person, or Virtyx/PlateZero; or to detect, prevent, or otherwise address fraud, security or technical issues. If we receive a law enforcement or other third party request for information we will provide prior notice to the subject of the request where we are legally permitted to do so.

  • With third party service providers and agents. We may employ third party companies or individuals to process personal information on our behalf based on our instructions and in compliance with this Privacy Policy. For example, we may share data with a security consultant to help us get better at preventing unauthorized access or with an email vendor to send messages on our behalf. We may also share data with hosting providers, payment processors, marketing vendors, and other consultants who work on our behalf. Such service providers will be contractually obligated to treat any personal information in a way that is no less stringent than as set forth herein.

  • If we engage in a merger, acquisition, bankruptcy, dissolution, reorganization, sale of some or all of Virtyx/PlateZero's assets financing, acquisition of all or a portion of our business, or similar transaction or proceeding that involves the transfer of the information described in this Privacy Policy.

  • We may also share aggregated or de-identified information with our partners or others for business or research purposes. For example, we may tell a prospective PlateZero customer the average number of recipes uploaded to PlateZero in a day or may partner with research firm or academics to explore interesting questions about collecting related data. Again, this policy is not intended to prohibit the disclosure and use of aggregated or de-identified data.


PlateZero takes reasonable steps to protect information you provide to us as part of your use of the PlateZero service from loss, misuse, and unauthorized access or disclosure. These steps take into account the sensitivity of the information we collect, process and store and the current state of technology. When you enter sensitive information we encrypt the transmission of that information using secure socket layer technology (SSL). In addition, we follow generally accepted standards to protect the personal data submitted to us, both during transmission and once we receive it. However, no electronic or email transmission or digital storage mechanism is ever fully secure or error free.


The Digital Millennium Copyright Act of 1998 (the "DMCA") provides recourse for copyright owners who believe that material appearing on the Internet infringes their rights under U.S. copyright law. If you believe in good faith that materials hosted by PlateZero infringe your copyright, you (or your agent) may send us a notice requesting that the material be removed or access to it blocked. Please refer to the PlateZero Terms of Service (ToS) for details on notice and procedure for making a claim of copyright.

Children's information

PlateZero is not directed to children under 13. If you learn that a minor child has provided us with personal information without your consent, please contact us.

Changes to this Privacy Policy

We may change this policy from time to time, and if we do we'll post any changes on this page. If you continue to use PlateZero after those changes are in effect, you agree to the revised policy. If the changes are material, we may provide more prominent notice or seek your consent to the new policy.

Using the Services from outside the United States

This Privacy Policy is intended to cover collection of information from residents of the United States. If you are accessing the Service from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. Please be assured that we seek to take reasonable steps to ensure that your privacy is protected. By using the Service, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Privacy Policy.

Contacting PlateZero

Please also feel free to contact us if you have any questions about PlateZero's Privacy Policy or practices. You may contact us at feedback@platezero.com or at our mailing address below:

Virtyx Technologies, Inc.
℅ WeWork 8th Floor
745 Atlantic Avenue
Boston MA 02111